How we use your personal data will depend on which Services you use, how you use those Services and the choices you make in your account settings. We use the data that we have about you to provide, support, personalize and make our Services (including ads) more relevant and useful to you and others.
4.1. Services
Our Services help you connect with others, grow your circle and community, find and be found for work and business opportunities, stay informed, and be more productive.
We use your data to authenticate you and authorize access to our Services.
Stay Connected
Our Services allow you to connect with Africans, the African Diaspora, and others from around the world, and to foster an environment where professionals, talents, community members, and leaders can share memories, ideas, interests, and objectives in a network of trusted relationships.
To do so, you will “connect” with the Members who you choose, and who also wish to “connect” with you. You will also decide who can “follow” you, along with your updates and contributions. When you connect, you will be able to search each others’ connections and followers, based on selected privacy settings, in order to network further and exchange opportunities.
We will use data about you (such as profiles you have viewed or data provided through address book uploads) to suggest connections for you and others and enable you to invite others to become a Member and connect with you.
It is your choice whether to invite someone to our Services, send a connection request, or allow another Member to become your connection or follow you. When you invite someone to connect with you, your invitation will include your name, photo, network and contact information. We will send invitation reminders to the person you invited.
Stay Informed
Our Services allow you to stay informed about news, events and ideas regarding topics you care about, and from Members you respect and follow. Our Services also allow you to improve your skills, or learn new ones. We use the information about you to recommend relevant content across our Services, suggest skills you may have to add to your profile and skills that you might need to pursue your next opportunity.
So, if you let us know that you are interested in a new skill (e.g., by your activities on Agbora), we will use this information to personalize content in your feed, and suggest that you follow certain Members on our site. We use your content, activity and other data, including your name and picture, to provide notices to your network and others. For example, subject to your settings, we may notify others that you have updated your profile, posted a story or poll, added media, took a social action, or made new connections.
Growth
Our Services allow you to develop and grow your personal brand, explore careers, evaluate educational opportunities, and seek out, and be found for growth opportunities. Your profile can be found by those looking to hire or be hired by you. We will use your data to recommend jobs and opportunities, and show you and others who work at a company, in an industry, function or location or have certain skills and connections. We may use your profile and activity to recommend jobs to you and to others interested in your skill sets.
Productivity
Our Services allow you to collaborate with colleagues, search for potential clients, customers, partners and others to do business with. Our Services allow you to communicate with other influencers, professionals, talents, and community leaders, and schedule and prepare meetings with them.
4.2. Communications
We contact you and enable communications between Members. We offer settings to control what and how often you receive messages.
We will contact you through email, notices posted on our websites or apps, messages to your Agbora chat inbox, and other ways through our Services, including text messages and push notifications. We will send you messages about the availability of our Services, security, or other service-related issues. We also send messages about how to use the Services, network updates, reminders, job suggestions and promotional messages from us and our partners. You may change your communication preferences at any time. Please be aware that you cannot opt out of receiving service messages from us, including security and legal notices.
We also enable communications between you and others through our Services, including for example invitations, groups and messages between Members.
4.3. Advertising
We serve you tailored ads both on and off of our Services.
We may target (and measure the performance of) ads to Members, Visitors and others both on and off of our Services through a variety of ad networks and exchanges, using the following data, whether separately or combined:
- Data from advertising technologies on and off of our Services, like web beacons, pixels, ad tags, cookies, and device identifiers;
- Member-provided information (e.g., contact information, title and industry);
- Data from your use of our Services (e.g., search history, feed, content you read, who you follow or is following you, connections, groups participation, page visits, videos you watch, and clicking on an ad, etc.);
- Information from others (e.g. advertising partners, publishers and data aggregators);
- Information inferred from data described above (e.g., using job titles to infer age, industry, seniority, and compensation bracket; or names to infer gender).
We will show you ads called sponsored content which look like similar non-sponsored content, except that they are labeled ads or sponsored. If you take an action (such as like, comment or share) on these ads, your action is associated with your name and viewable by others, including the ad provider.
Info to Advertisers
We do not share your personal data with any third-party advertisers or (other than hashed or device identifiers, to the extent they are personal data in some countries) ad networks for their advertising without your separate permission. However, if you click on an ad, the ad poster will know you visited the page that you clicked on. Also, advertising partners can associate personal data collected by the advertiser directly from you with our cookies and similar technologies. In such instances, we seek to contractually require such advertisers to obtain your explicit, opt-in consent before doing so.
4.4. Marketing
We promote our Services to you and others.
We use data and content about Members for invitations and communications promoting membership and network growth, engagement and our Services.
4.5. Developing Services and Research
We develop our Services and conduct research.
Service Development
We use data, including public feedback, to conduct research and development for the further development of our Services in order to provide you and others with a better, more intuitive and personalized experience, drive membership growth and engagement on our Services, and help connect our members to each other and to economic opportunity.
Other Research
We seek to build various communities of trusted and collaborative relationships, and to create economic opportunity for our members and to help them be more productive and successful. We use the data available to us to research social, economic and workplace trends such as jobs availability and skills needed for these jobs and policies that help bridge the gap in various industries and geographic areas. In some cases, we work with trusted third parties to perform this research, under controls that are designed to protect your privacy. We publish or allow others to publish economic insights, presented as aggregated data rather than personal data.
Surveys
Polls and surveys are conducted by us and others through our Services. You are not obligated to respond to polls or surveys and you have choices about the information you provide.
4.6. Customer Support
We use data to help you and fix problems.
We use the data (which can include your communications) needed to investigate, respond to and resolve complaints and Service issues (e.g., bugs).
4.7. Aggregate Insights
We use data to generate aggregate insights.
We use your information to produce aggregate insights that do not identify you. For example we may use your data to generate statistics about our users, their interests, profession or industry, the number of ad impressions served or clicked on, or the demographic distribution of visitors to a site.
4.8. Security and Investigations
We use data for security, fraud prevention and investigations.
We use your data (including your communications) if we think it’s necessary for security purposes or to investigate possible fraud or other violations of our User Agreement or this Privacy Policy and/or attempts to harm our Members or Visitors.